Privacy Policy

Effective Date: 18th December 2025

Entity: Ayekart Retail Private Limited, having its registered office at 401, 402, 4th Floor, Shah Trade Centre, Rani Sati Marg, Near Western Express Highway, Malad (East), Mumbai - 400097, and branch office at 13, Giriraj Nagar, Gram Goliyawas, Mansarovar, Sanganer, Jaipur, Rajasthan - 302020, (hereinafter referred to as "Ayekart Retail", "O'Delo", "we", "our", or "us").

Ayekart Retail is committed to protecting the privacy and personal data of visitors to the O’Delo website (“Website”). This Privacy Policy outlines how we collect, process, store, and use personal data in accordance with the Digital Personal Data Protection Act, 2023 (“DPDP Act”) and other applicable laws.

By accessing or using the Website, you acknowledge and consent to the practices described in this Privacy Policy.

1. Scope of This Privacy Policy

This Privacy Policy applies to:

1. Personal data you provide voluntarily through the Website, including the “Contact Us” form, email inquiries, or other interactions.
2. Data automatically collected through cookies, analytics tools, and other tracking technologies while you access or navigate the Website.
3. Data collected via future integrations, such as chatbots, third-party forms, or marketing tools, if implemented.

This Privacy Policy does not apply to offline data collection or information collected by third-party websites or services not controlled by Ayekart Retail.

The purpose of this Privacy Policy is to ensure transparency about:

• What data is collected;
• How it is collected and used;
• How it is protected; and
• Your rights as a user regarding your personal data.

2. Types of Data Collected

2.1 Personal Data Provided by Users

When you voluntarily submit information via the “Contact Us” form or other communication tools, we may collect:

• Name
• Email address
• Phone number
• Any message, query, or feedback you provide

2.2 Data Collected Automatically

When you access the Website, we may collect non-identifiable technical information via cookies and analytics tools, including but not limited to:

• IP address
• Browser type and version
• Device type
• Pages visited and duration of visit
• Geographic location (approximate)
• Referral URLs or source of visit

This data helps us understand user behavior, improve website functionality, and optimize user experience.

2.3 Aggregated and Anonymized Data

We may also generate aggregated or anonymized data from individual interactions. Such data does not identify individual users and may be used for reporting, analytics, or improving website features.

3. Purpose of Data Collection

We collect and process personal data for the following purposes:

1. To respond to your queries, requests, or feedback submitted via the Website;
2. To provide general information about O’Delo products and services;
3. To analyze Website usage patterns, improve website functionality, and enhance user experience through analytics;
4. To comply with legal obligations, regulatory requirements, or lawful government requests;
5. To maintain records of communications for legitimate business purposes.

4. Legal Basis for Processing

Under the DPDP Act, our legal basis for processing your personal data includes:

• Consent: You voluntarily provide your personal data via the Website;
• Legitimate interest: Processing is necessary for improving the Website and managing user communications;
• Legal compliance: Processing is necessary to comply with applicable laws and regulations.

5. Data Storage and Retention

• Personal data submitted by users is stored securely on our internal servers.
• Analytics and cookie-related data are stored in anonymized or pseudonymized form.
• We retain personal data only as long as necessary for the purposes outlined in this Privacy Policy or as required by law.
• Once data is no longer required, it will be securely deleted or anonymized.

6. Cookies and Analytics

6.1 Use of Cookies

The Website may use cookies and similar technologies to:

• Enhance user experience and navigation;
• Remember user preferences;
• Track website performance and analyze usage trends;
• Support marketing, advertising, or measurement purposes (if any).

6.2 Third-Party Analytics

We may employ third-party analytics providers such as Google Analytics, which may collect anonymized or pseudonymized data on website visits. These tools use cookies and other tracking technologies to generate insights about visitor behavior, traffic sources, and engagement patterns.

6.3 Managing Cookies

Most browsers allow you to control or disable cookies through browser settings. Please note that disabling cookies may impact certain functionalities or performance of the Website.

7. Sharing and Disclosure of Personal Data

• Personal data submitted via the Website is used exclusively by Ayekart Retail for the purposes described in this Privacy Policy.
• We do not sell, rent, or trade personal data to third parties.
• Data may be shared with service providers or analytics partners solely for operational purposes, provided they are contractually bound to maintain confidentiality and comply with data protection standards.
• Data may also be disclosed if required by law, court order, or governmental authority.

8. User Rights

As a data principal under the DPDP Act, you have the following rights:

• Right to access: Request confirmation and access to the personal data collected about you;
• Right to correction: Request correction of inaccurate or incomplete data;
• Right to erasure: Request deletion of personal data, subject to legal or contractual retention requirements;
• Right to withdraw consent: You may withdraw consent for processing at any time for future processing;
• Right to grievance: Raise concerns regarding our data processing practices.

Requests may be submitted to help@ayekart.com. We will respond in accordance with applicable law and within a reasonable timeframe.

9. Security of Personal Data

Ayekart Retail employs reasonable technical, administrative, and organizational measures to protect personal data against unauthorized access, disclosure, alteration, or destruction.

However, please note that no method of electronic transmission or storage is entirely secure, and we cannot guarantee absolute security of personal data submitted via the Website.

10. FSSAI Licence Disclosure

O'Delo products are manufactured and packed in compliance with applicable food safety standards. Our valid FSSAI Licence Number is: 12225999000400.

This information may be displayed on the Website for transparency and user confidence.

11. Retention of Data

• Contact form submissions: retained for as long as necessary to respond to queries or as required by law.
• Analytics and cookie data: retained in anonymized form for statistical and performance purposes.

12. Children’s Privacy

The Website is not intended for use by children under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided personal data on the Website, please contact us to request deletion.

13. Updates to Privacy Policy

Ayekart Retail reserves the right to update, amend, or modify this Privacy Policy at any time without prior notice. The updated Privacy Policy will be effective immediately upon posting on the Website. Users are encouraged to review the Privacy Policy periodically to stay informed about our data practices.

14. Contact Information

For questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact:

Ayekart Retail Private Limited
Corporate Office: 401, 402, 4th Floor, Shah Trade Centre, Rani Sati Marg, Near Western Express Highway, Malad (East), Mumbai - 400097.
Branch Office: 13, Giriraj Nagar, Gram Goliyawas, Mansarovar, Sanganer, Jaipur, Rajasthan - 302020.
Email: customercare@ayekart.com
Phone: +91 99877 22758

Last Updated: 19-12-2025